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SEO 2020: The 33 Most Important Google Ranking Factors

As digital marketing is growing at its very best, it’s time to introduce our annual look at what business owners need to consider in SEO if they wish to appear in Google searches.
Most website owners spend thousands of dollars in building an innovative and unique website, but when it comes to SEO, they pay no heed. Believe it or not, but a website without an SEO strategy is the same as someone opens up a retail store on mountains or deserts that no one knows exists. What comes next? Your services and data inside the website are useless. That is why search engine optimization becomes necessary for the survival of your business and to bring relevant traffic to your website. The investment in best SEO services will bring you a targeted audience and, of course, REVENUE!
So this guide is all about the SEO best strategies and tactics that will help websites dominate in the SERPs.

Choosing Google over Other Search Engines

Google is currently the only search engine that owned 15 of the world’s 50 most visited websites. If you’re not planning to get benefit from Google, then you might be leaving money on the table. It provides you a massive opportunity to turn your small business into a brand or at least generate a reasonable revenue even if you don’t have enough cash flow to invest.

A Journey to 35 Most Important Google Ranking Factors for Your Business:

1: Keywords in Content

Google algorithms search for relevant keywords in content related to the user’s query. Hence the proper keyword research on your niche is one of the critical steps towards better ranking. The selection of the right keywords after analyzing their competition and search volume is a crucial task that’ll contribute to your future success. It is always a safe play to opt for the best SEO services of a well-reputed agency.
The keywords you select and optimized in your content will tell the search engines that what the content is all about. The keywords typically revolved around into four categories:
Informational – When a user is looking to get information about something
For example: “How to make the best website design?”
Navigational – When a user knows the destination he wants to reach

For example: “Deventor Web Development Services.”

Commercial – When a user is getting information about the product, he’s interested in purchasing.

For example: “Web Development Services.”

Transactional – When a user intends to make a purchase

For example: “Best Web Development Services.”

You have to map the right keyword structure in your content so that it will show up on these searches and make good use of LSI, Short tail, and long-tail keywords.

2. Keywords in URL

A short and relevant website URL will help both users and search
engines to understand your service.
For example, https://www.deventor.com/seo-services/
Include relevant primary keyword in your URL and avoid “Stop Words” such as:

  • a
  • an
  • or
  • but

3. Keywords Density

Although Keywords are the primary ranking factor in modern SEO massive or overuse of keywords can hurt your reputation as Google considers it in spam.

So it is a safe play to see your keywords density by using free tools after developing content for your audience. There’s no exact keyword density Google announced officially, but the ideal percentage is 3%.

4. URL Extension/ Domain Name

Did you know? According to a report, more than 75% of websites are using “.com” globally. Because it’s more valuable than other domains such as .org or.net. To put a substantial impact on your SEO best practices utilizing the “.com” extension is recommended keeping in mind you can still rank with other extensions as well. It’s just put a positive impact of your site in search engines that you may miss in case of other domain names.

5. Domain Length

Typically, the lengthy domain does not entertain by search engine algorithms as compared to a precise shorter one. Like keyword density, there’s no official length announced by Google yet, but the average length of the top 50 most popular websites has six characters in their domain name. So make use of technical words in your URL that are enough to describe your web page.

6. Sub Domain

It’s basically (Keyword.DomainName.Extension). The standard webpage URL seems as (Deventor.com/blog), and to make it more sound, according to Google, try using blog.Deventor.com. The tactic is quite helpful if your website comprises of different topics.

7. Content Length

The length of your content will undoubtedly contribute to your ranking if you did not sacrifice on the quality. Using fake, invalid, or irrelevant content will not work out for you, and as a result, it may hurt your reputation in both ranking and trust. Google has all the right to remove your website as a penalty if your content is illegal/copied.

8. Table of Content

Adding a table of content on your website is another way of displaying search engines that how simple it is for users to navigate. The more ease you provide the users, the more Google refers to your site to its searchers. Try to make use of call to actions with internal page links to bring the user to where you want them to.

9. Meta Description

HTML tag within a website is referred to as Meta Descriptions, which helps to define your product or service in a way that it attracts the user to click on your URL.

<meta name="description" content=" Example text for search engines & users">

It will impact your ranking because Google prefers those websites that use clean Meta descriptions typically include a keyword.

10. Click-Through Rate (CTR)

As the name suggests, it’s the count of clicks users have made on your URL. When your web page receives more clicks, search engines automatically rank your page as it seems to them the most reliable and relevant. The more positive CTR you maintain, the more you’ll rank.

11. Backlinks

Backlinks are another key factor in ranking and often called “inbound links.” These links can be made when one website gives a link to another. When a website shares your link on their page, it opens the door of their traffic would be transferred to your website. Also, the search engine considers your website as trustworthy when someone mentions your site into their content.

That is why Guest posts and external Web 2.0 Blogs are necessary and now consider as a must-have part in SEO by entrepreneurs. Try to receive backlinks on relevant sites so you may get the right potential traffic in return.

12. Quality of Backlinks

Not all backlinks are worthy as some of them can result in the opposite and can be a reason for penalty. This often happens when you get a do-follow backlink from the site that found involved in black hat SEO or other illegal actions.
The best approach is to get backlinks from trustworthy websites with high DAE. Moreover, it’s quality that matters rather than the number of backlinks.

13. Internal Link

Internal links take users from one page to another page keeping them on the same domain. If your website is not a landing page based, then proper internal linking is quite handy if you want your site considered in the ranking.

14. Use of Images

Images are essential to make a better understanding between your product and the buyer. Images also create a break in the text and deliver your message more effectively. The images will keep the user on your website and make him or her easily understand what they’re navigating. As a result, your bounce rate will improve, and that is one of the ranking factors!

15. Videos

For the past couple of years, video marketing has become an effective part of digital business. Animated videos help the user understand your services efficiently, increase interest in your brand, improve a website bounce rate, and likewise.

Factors You Should Consider While Publishing a Video:
  • Select the right video
  • Insert transcript
  • Relevant and catchy thumbnail
  • User engaging title
  • Don’t forget to insert keywords in the title and Meta descriptions.
  • Use Hashtags while posting on social media platforms

16. W3C validation:

HTML errors and unnecessary line of code is a sign of poor quality site according to search engines, especially Google. While making your web page or site ready for SEO, consider a well-coded page as a quality signal to Google.

17. Loading Speed</4>
Most visitors do not like or want to wait for the site that takes too much time to appear. Google strictly uses the page loading speed as a ranking factor, and the ideal load time is under 3 seconds, but the best one would be 1 second or less, which is quite achievable with good caching work done.

18. Mobile Friendly

It has been official that more than 50% of web traffic comes from mobile devices. So making your website completely compatible with smartphones is as important as their appearance on regular systems. Google made this official that sites that are developed mobile-friendly first will be given more preference over others.

19. Mobile loading speed

Google considers website loading speed on mobile and web separately, which you can test on https://developers.google.com/speed/pagespeed/insights/. Make sure to maintain at least average speed on both web and mobile. You can reduce the website loading speed by using image compressors and deleting useless code.

20. Bounce Rate

A bounce rate is a time that a visitor spent after clicking on one of your site’s URLs. If you have relevant and buyer intent data on your website, then surely the visitor will stay, and the bounce rate will decrease. In result you will get a couple of things:

  • Sales
  • Boost in Ranking

21. Website Design

The web design is another factor that contributes to the bounce rate and user interest in your brand. Imagine you visit a website with a complex layout, and the information is not easily readable. Do you like to stay there? Surely no, you would like to backup ASAP, and this is the same happen to your website if you did not pay attention to website layout.

22. Multimedia/ Visual Content

Using different types of visual content on web pages will increase user engagement and make you one step ahead of competitors. Make the ideal use of images, videos, gifs, or other animations to attract maximum visitors.

23. Contact Us Page

A contact us page with authentic information will increase your site validity and trust in Google’s eye, and also it makes sure that your customers can be in touch with you anytime.

24. Use HTTPS

Google has made this official that HTTPS is a ranking signal means the site with https:// will be more entertained as compare to http://. Nowadays this can be achieved even for free with Let’s Encrypt initiative, which gives you free 3-month HTTPS certificates.

25. Keep Your Site Simple

A complex website structure can hurt ranking by reducing CTR and increasing the bounce rate. Always put the main content on top with clear visuals that are easy to read for every audience.

26. Number of Comments

Enabling the comment section on your blog page is something that shows search engines about people’s interest in your site. If you’re uploading blog posts frequently, try to finish your content by asking a question or user’s feedback in the end.

27. Terms of Service and Privacy Page

Just like the Contact us page, the appearance of both these pages shows search engines that the site is trustworthy. Furthermore, the customers can know about the boundaries in which they’re dealing you.

28. Page Age

Search engines such as Google prefers fresh content, but older pages that are regularly or frequently updated may outperform the newer page.

29. Reading Level

Content readability is another Google ranking factor, and it becomes essential for owners running a blog site. Google algorithms calculate the reading level and then bring up the best content against the user’s query.

30. Sub Headings

H2 and H3 tags are known as subheadings that help in breaking the content to make it easier for visitors to read and leaving page navigations improving. But be aware no to use H2 tags. You can’t have 10 H2 headings in the blog article of 500 words length.

31. Site Uptime

The site’s uptime is one of those factors that hurt your ranking. You can also experience “Deindexing” if not corrected on time. Most of the best hosting providers guarantee 99,99% uptime, so choose wisely. Saving some bucks in early stages can cost you lost clients in the future.

32. Unique Content

If you use copied content, then it’s not going to rank, and it can lead to the “site penalized by Google.”. Getting back from Google’s blacklist (or list of bad websites) can take months and years of work.

33. IP Address

If your server’s IP address got flagged and include in any spamming activity, it may affect all sites on that server. The illegal tricks may bring you ranking for a while, but when it gets caught, you’ll probably end up empty-handed.

It’s a good practice to use local IP with country-specific domain name extension.

Final Thoughts

There are more than 200 ranking factors of Google that has been official. We have covered you with the most dominant factors that’ll work in 2020.