Search Engine Optimization is one of the keys to be found online. Imagine how remarkable it is that you’re putting yourself in front of your potential customers at the exact moment they’re searching for what you offer! Everyone wants to transform their business into a lead generation machine, and it can only happen by simply existing on Google’s 1st page if not on #1.
Before mentioning our checklist for on-Page SEO 2020, let us start by guiding you with the importance of SEO in your digital business journey.
Is SEO Necessary?
Today, more than 95% of consumers search on the internet before buying a new service or product. They submit the keywords and search engine returns a list of relevant websites. Consumers are more likely to visit websites that are at the top of these lists because they appear to be most relevant to their search.
As a famous quote states, the best place to hide a dead body is the second page of Google search results. And accurately so, if your website is not at the top, you’ll never reach your customers online. As a result, you have to spend a lot of money on paid campaigns. In today’s ever-growing world, digital competition is getting tougher. It is getting more difficult than ever to rank your site at the top results of search engines unless you utilize the best SEO services from a well-reputed agency.
When it comes to SEO, you can break the process into two categories: on-site SEO and off-site SEO. On-site SEO refers to the practices you should enable on the front and backend of your website. While off-site SEO focuses on external marketing of your business (i.e., link building, email marketing, social media marketing, guest posts, etc.)
We’ll specifically talk about on-site here because removing SEO bugs from your internal site is crucial. After then you’ll be able to take the benefits of (off-Page SEO.)
On-Page SEO Checklist For 2020
Let’s dig each point deeply to make it even more understandable for you.
Note: The below practices are especially for Google Search Engine that’ll work for businesses in the better ranking!
Google simply wants to show the most relevant information to its users. So to know about Meta tags and their working consider the below example.
Let’s assume you’re a real beginner in the SEO industry, and you don’t even have access to someone who can guide you about it. So you will inevitably turn to Google, and type “What is SEO?”
With your question, you’re not looking for “SEO Services” or “10 best SEO services agencies of 2019”. So Google will understand your intent and serves you with something like this:
The headings in blue refer to Meta Titles. It’s one of the everyday working practices to use the focused keyword at the beginning of the Meta title tag. Don’t repeat keywords in the title and make it engaging as much you can. People will feel more comfortable to click if your Title Tag is relevant yet appealing and keyword focused. The ideal length of the Meta title is between 50-60 characters.
For internal title tags, make use of proper H1 and H2 with the same practice mentioned for Meta titles. Make use of text that is easy to read and does not require much attention to know what’s really is written. The more ease you provide the users, the longer they’ll stay on your site, increasing the probability of a sale.
Search Engines such as Google prefer friendly and short relevant URLs. Furthermore, URLs are often the first thing Google and customers will see. That’s why keeping your URL short and to the point is essential while making your site SEO friendly. Use target keywords in the URL and put dashes to separate the words and avoid brackets & special characters.
For example, if you are offering SEO services with your brand name, @ABC. Your ideal URL would be ABC.com/seo-services.
Be smart while creating URL for your site as they can be tricky to correct, and a little mistake or negligence can lead you to endless redirect loops that Google and your site visitors will never appreciate.
Did you know?
Google’s top 200 ranking factors include:
- URL length as #46 spot
- URL path as #47 spot
- Keywords in the URL as #51 spot
- URL string as #52 spot
So, when creating a URL for your website, consider the below factors.
- Make use of keyword
- Build a Sound Structure for the Future
- Avoid Superfluous Words & Characters
- Reduce Dynamic URL Strings
- Make the right use of canonical tags
- Create a perfect XML Sitemap
- Choose a top-level domain such as (.com)
- HTTPS is ideal
Use relevant keywords in your content with maximum variation and try not to use more and more keywords as Google considers this in spamming. Drop your keywords at the start so the readers will get the topic or the purpose of the site. Moreover, putting prime keywords in the starting lines of your first paragraph is generally a best SEO practice.
Meta Description tags are used to provide a summary of web pages within the search engine window.
The text under the blue heading refers to the Meta description, and its ideal length is between 100-160 characters.
While writing Meta descriptions, you need to know that Google cuts off that content, which is written in quotation marks when it appears on a SERP. To fulfill Google’s requirements, your best gamble would be to remove all non-alphanumeric characters from your Meta descriptions in order to get maximum results.
Make good use of Meta descriptions to describe your product or service clearly. Make sure, to sum up, your story within 155-160 characters as it is a good practice in Google’s eye.
Image optimization is one of the crucial aspects of SEO, and it becomes even more necessary when you’re running an e-commerce store where you have to upload a bunch of images. Always compress your images before uploading and try to avoid uploading too many ultra-high-definition images. The reason is that it will increase your page load speed, and this is what 99% of visitors hate, so does Google.
When your website takes too much time to load, it will simply bother the user, and he will go to the other options available (i.e., competitors).
Search engine algorithms are not advanced yet to estimate what image is all about. So it’s your work to tell search engines by assigning a name to it in ALT TEXT for images. Your name must be relevant typically include a keyword related to what it’s showing.
When it comes to linking, the process is divided into two categories:
- Internal Linking
- External Linking
Internal Linking revolves around one page to another page of your website. It ideally helps in passing the page rank to other pages of your website and making the journey easier for the consumer. Moreover, it helps the visitors to spend more time that enables you to decrease the bounce rate as well.
External links lead the reader from one page of a website to the other page of a different website. External Linking becomes handy when you’re running a blogging site or during guest posts.
When you add external links of related pages, it shows search engines that your information is superior, and Google considers that web page in the ranking. Also, they’re quite necessary in order to boost your keywords.
A proper internal linking within your website and a strong backlinking is something that can provide you the no. 1 spot in the search results.
A website site speed problem is one of those things that most businesses face, especially e-commerce sites. It can be because of a couple of reasons:
- Too many un-compressed images
- Unnecessary backend code
- Use of more plugins
- Cheap Server/Hosting
More factors contribute to site speed, but the above are common that most websites have. The ideal page load speed is under 3 seconds.
Nobody likes to wait if it takes too long for your site to load. You need to make sure your site opens quickly on both mobile and web. You can optimize visual content on all pages for better speed results or simply utilize the Deventor SEO Services as we have already helped plenty of small businesses to become a brand!
To analyze your website speed, use the Google Page Speed tool to get free insights.
Google wants its users to have a good experience, and that means websites providing the best user experience (i.e., speed, navigation, call to actions, etc.).
A website Crawl Error means Google’s algorithms cannot view your page, which automatically cannot perform well in search results. In other words, it’s not going to be rank for anything!
How Do I Know About Crawl Errors?
You can easily discover your Crawl Errors in the Google Search Console’s Coverage report.
How to remove Crawl Errors?
Don’t panic! Crawl or 404 errors are normal, and you can fix them by redirecting malicious URLs or changing your internal links and sitemap entries. You can take your developer’s help if you are not familiar with coding or afraid to make backend changes.
According to Google’s “Mobile-First Index” update, if you’re website isn’t mobile-optimized, it’s not going to rank very well. To see if your site is mobile-optimized, visit Google’s mobile-friendly test.
If you wish to rank on Google, you need to publish great content. You may hear of the slogan “Content is King” from well-reputed influencers, and that is the reality. Content is now a BIG part of any modern-day SEO strategy that’ll help your web pages rank and develop user’s interest in your products or services.
So this is our on-Page SEO checklist for 2020, which you should enable on your website to see better results. In today’s competitive world, you need robust SEO techniques to get your site to the top of the search results, or else you will end up with low revenue or sometimes closing your business! Consider taking the top SEO services right after the launch of your website/services
Search engines like Google always up to renewing their search algorithms. It’s quite essential because algorithms need to be smart enough to detect black hat techniques and keeping spammers away.
Doing SEO without the help of an experienced organization is a decision that you might end up regretting later. So it’s great to mention the top player of this game for your help. Check out our professional SEO Services. We always encourage small businesses to GO BIG and help them make a difference!